On page Keyword Ranking Factors
The following list of elements are considered by search engine professionals as the important factors is search engine ranking.
Very High Importance
- Keyword usage anywhere in the Title Tag
- Keyword usage as the first word(s) of the Title Tag
- Keyword usage in the root domain Name (e.g. domain.co.uk)
Moderate Importance
- Keyword usage anywhere in the H1 headline tag
- Keyword usage in internal link anchor text on the page
- Keyword usage in external link anchor text on the page
- Keyword usage as the first word(s) in the H1 tag
- Keyword usage in the first 50-100 Words in HTML on the page
Low Importance
- Keyword usage in the Sub-domain Name (e.g. keyword. domain.co.uk)
- Keyword usage in the page name URL (e.g. domain.co.uk/folder/keyword.html)
- Keyword usage in the page folder URL (e.g. domain.co.uk/keyword/page.html)
- Keyword usage in other Headline Tags (<h2> – <h6>)
Minimal Importance
- Keyword Use in Image Alt Text
- Keyword Use / Number of Repetitions in the HTML Text on the Page
- Keyword Use in Image Names Included on the Page (e.g. keyword.jpg)
- Keyword Use in <b> or <strong> Tags
- Keyword Density Formula (# of Keyword Uses ÷ Total # of Terms on the Page)
Very Minimal Importance
- Keyword Use in List Items <li> on the Page
- Keyword Use in the Page’s Query Parameters (e.g. domain.co.uk/page.html?keyword)
- Keyword Use in <i> or <em> Tags
- Keyword Use in the Meta Description Tag
- Keyword Use in the Page’s File Extension (e.g. domain.co.uk/page.keyword)
- Keyword Use in Comment Tags in the HTML
- Keyword Use in the Meta Keywords Tag