On page Keyword Ranking Factors

The following list of elements are considered by search engine professionals as the important factors is search engine ranking.

Very High Importance

• Keyword usage anywhere in the Title Tag
• Keyword usage as the first word(s) of the Title Tag
• Keyword usage in the root domain Name (e.g. domain.co.uk)

Moderate Importance

• Keyword usage anywhere in the H1 headline tag
• Keyword usage in internal link anchor text on the page
• Keyword usage in external link anchor text on the page
• Keyword usage as the first word(s) in the H1 tag
• Keyword usage in the first 50-100 Words in HTML on the page

Low Importance

• Keyword usage in the Sub-domain Name (e.g. keyword. domain.co.uk)
• Keyword usage in the page name URL (e.g. domain.co.uk/folder/keyword.html)
• Keyword usage in the page folder URL (e.g. domain.co.uk/keyword/page.html)
• Keyword usage in other Headline Tags (<h2> – <h6>)

Minimal Importance

• Keyword Use in Image Alt Text
• Keyword Use / Number of Repetitions in the HTML Text on the Page
• Keyword Use in Image Names Included on the Page (e.g. keyword.jpg)
• Keyword Use in <b> or <strong> Tags
• Keyword Density Formula (# of Keyword Uses ÷ Total # of Terms on the Page)

Very Minimal Importance

• Keyword Use in List Items <li> on the Page
• Keyword Use in the Page’s Query Parameters (e.g. domain.co.uk/page.html?keyword)
• Keyword Use in <i> or <em> Tags
• Keyword Use in the Meta Description Tag
• Keyword Use in the Page’s File Extension (e.g. domain.co.uk/page.keyword)
• Keyword Use in Comment Tags in the HTML
• Keyword Use in the Meta Keywords Tag