Typical SEO procedures

This article outlines the typical procedures that Netpromote follows in the process of search engine optimisation for a website.

Compatibility

• Checks are done on each site to ensure compatibility with search engines.
• This includes the domain URL and the navigational structure of the site
• Netpromote then provide detailed changes to be made to the site to conform to search engine requirements – changes recommended to the existing design team, or in certain case done by ourselves with the client’s consent

Optimisation

• Each page is then hand coded to optimise each page for its main keywords.
• This includes titles, meta-tag coding, alt tag keywords (where compliant to disability recommendations), body-text keyword density and keyword prominence.

Promoting

• Netpromote will apply the best practice promotion for the site and each of its pages. The method of submission changes over time due to changes and upgrades of the search engines and also to respond to additions and changes within the site itself. It is an on-going process, changing in response to the algorithms applied by the search engines

Reporting

• Netpromote provides a variety of data to monitor the success of a campaign.
• The main report is the position report, which shows a sites search engine ranking for a pre-determined set of keywords or keyword phrases. This can consist of up to 500 different keywords or key phrases.
• Netpromote now provide visitor statistics monitoring and visitor statistics reports for clients containing detailed analytics, or behaviour patterns, of these visitors

Re-optimisation

• Once a site has attained its inherent ranking potential, or base position, we than look to improve that position. We provide both coding and body text optimisation advice. This stage of optimisation typically involves small changes to body text keyword density, in order to compete with other websites ranked for the targeted keyword or keyword phrase.

Expansion

• Netpromote provides advice on expansion of the site to gain further keyword and keyword phrases in the search engine ranking placements (SERPS). We also provide advice on attaining new sources of traffic from different Internet sources other than search engines.

Visitor analytics

• Netpromote monitor and report on visitor data provided, as we have full access to the visitor analytics. We also provide help and advice on the set up of visitor analytics to monitor market segments.