Pay Per Click (PPC) advertising can provide a very competitive return on investment (ROI) on traditional advertising models. PPC advertising is when you pay for your adverts to be placed alongside the search engines natural listings (On Google for example, to the right hand side) to advertise your site and its content. You only pay for each occasion that advert is actually clicked on and the link followed to your site, rather than paying for each appearance of the advert. Adwords is Googles PPC advertising package.
The benefits include:
Instant positions in the PPC listings; you do not have to wait for new content to be spidered and indexed. This means that you would be able to respond instantly to new situations or subjects, and immediately place ads for new products. It also means that if you are willing to pay more per click than competing ads, you will gain the number one listing.
The drawbacks include:
You have to pay per visitor, so monitoring the ROI for keywords is vital. Ideally, PPC campaigns are carried out alongside effective conversion tracking (an applied function of visitor statistics monitoring), to ensure that you are getting the best volume and quality of visitors, for the lowest price.
Pay per click advertising is open to abuse, this is known as ‘click fraud’. This is when competing sites click on your adverts repeatedly to use up your daily budget and remove your adverts from circulation. There are lots of measures we can use to minimise this type fraud and deter, or have banned, repeat offenders. Click fraud is typified by several distinct patterns of PPC behaviour and can be identified and curtailed, this behaviour being seen as related to spamming by the search engines and ISPs. Again, measuring the ROI of a keyword is crucial.
Netpromotes PPC management services
Netpromote can manage your PPC advertising campaign effectively for you.
Low to average maintenance campaigns can be carried out as part of Netpromotes standard consultancy services.
High maintenance campaigns that require close management can be carried out at a cost of £100 per month minimum spend, or 10% of the PPC advertising spend per month.
Further information on PPC advertising, including details of different campaign types, budget and ROI, is available in the next page on PPC advertising, if you have further queries, please contact us on 0161 969 0605 or mail .
Pay Per Click (PPC) advertising can provide a very competitive return on investment (ROI) on traditional advertising models. PPC advertising is when you pay for your adverts to be placed alongside the search engines natural listings (On Google for example, to the right hand side) to advertise your site and its content. You only pay for each occasion that advert is actually clicked on and the link followed to your site, rather than paying for each appearance of the advert. Adwords is Googles PPC advertising package.
