Q. But won’t I be penalised by the search engines for using SEO tactics?

A. No, not if the SEO carried out on your behalf conforms to Googles advice for webmasters . You will be penalised for use of such prohibited tactics such as; Hidden text (e.g. white text on a white background); Gateway pages; Duplication of content; or pop-ups. You are ultimately responsible for all content and links from your site so it is vital that you are confident of the integrity of any company carrying out work on your site.