Q. Is Internet promotion really necessary? Our site’s doing ok as it is and I don’t have an online store so I’m not really interested in online sales.

A. All marketplaces are becoming increasingly internet-savvy and many more people are both net-literate and have access, so having some form of internet presence is increasingly necessary; a significant number of your potential customers will want to research you online before approaching you for further information so it is far too important an opportunity to present yourself to an interested party to miss out on. There is always scope to raise the profile of your site and therefore bring your content to a wider audience. Netpromote do not necessarily have to focus on traditional sales units as conversion targets – your site can register interest from potential customers, convert interest to enquiries, gain newsletter subscribers, add RSS subscribers, or just gain more pageviews to make extra income from advertising on your site.