|
Our site used to be very popular... |
|
 Q. Our site used to be very popular and really stood out, but now seems to be falling behind the competition and really isn’t getting as many visitors and sales as before. The site still looks pretty similar to our competitors, but doesn’t come high in search results for our business, if at all. How can Netpromote help?
A. The Internet continues to evolve rapidly, and due to the vast numbers of websites out there, and the difficulty in navigating these unaided, the search engines have a great deal of influence as to how the Internet should develop and the kinds of sites they will list. This isn’t really about the specific content, but in effect how the content is presented, how the site is constructed. As this has evolved, mainly over the past decade, certain models of site construction have fallen in and out of favour, and unfortunately certain methods of site construction, whist convenient for designers and potentially visually stunning, now mean that the actual content cannot be read by the search engines, and if it can’t be read, it can’t be listed! Netpromote can review your site and advise you of any such problems preventing full access to your site or your sites content by the search engines. We can advise you of options for redesigning or adapting your site, and we can advise you how to regain those prime listings |
