• Navigation and search engine access
• Page coding and titles
• Keyword research
• Keyword focus
• Keyword density in each page
• Web page relevancy
• Link popularity

Keywords are the search words entered into search engines by Internet users, to find web sites and information pages. In order to gain good search engine ranking placements, i.e. to appear highest on the list of search results, it is important that your site text is focused on the keywords most relevant for your site’s subject matter.

One easy method of seeing what search engines can read on your site is to check your Google cache. This is a stored record that Google holds of each of the pages on your website that it can read.

The aim of search engine optimisation is to ensure your site is fully integrated with the Internet and easily locatable in the ‘shallows’, or searchable portion, of the Internet. This ensures your site’s content is available to a much wider audience.