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Robert Scoble’s book on blogging

This book looks worth a recommendation for any businesses out there saying “I know blogging is there, but we don’t have any use for it”. As the web moves from being a place where you can upload your business brochure and call it a website to being a place where business is conducted through information and interactivity, Scoble goes into how you can apply blogging to your business.
http://www.amazon.co.uk/exec/obidos/ASIN/047174719X