When Google kicked out BMW.de from their index this week for cloaking, it made me wonder just how many large companies know exactly what their SEO company are doing on their behalf. I’m sure that when the SEO company in question approached BMW and suggested this was going to be their strategy it would have all appeared above board and would have been explained as the best way to get rankings for a graphically complex site like this.

The suits at BMW probably did not have a clue what was going to happen.

The SEO company on the other hand could not have failed to know that this could and probably would happen. So who’s responsible? Is it BMW for trusting people to just get on with their jobs and not corroborating the information with another SEO company, or is it the SEO person for really just being rubbish at their job. And have Google delivered just punishment, or should they actually follow the link trail back to the site of the SEO company that did this and make sure they are excluded from the index for promoting spammy SEO techniques?

It’s a wake up call to check up on what your SEO company is doing. If they can’t explain it, or you are not sure about what they are doing, it could be time to ask for another opinion.

This entry was posted on Wednesday, February 8th, 2006 at 1:27 pm and is filed under SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.